Xiaohongshu · 小红书
Reach Chinese-speaking customers on 小红书.
Xiao Wen's team writes native-checked notes, works with KOCs and KOLs through official channels, and follows the platform's community rules.
What's included
What you get.
Fit check
Is 小红书 right for your customers? Honest answer first.
Account setup
Profile, positioning and content pillars.
Native notes
Written and checked by native Chinese speakers.
KOC & KOL
Creators sourced through the official collaboration channel.
XHS search
Keywords, titles and tags people search for.
Reports
Views, saves, enquiries and what's next.
How we work
Step by step, no black box.
Fit check
Your audience and category.
Set up
Account and pillars.
Notes
Weekly native-checked notes.
Creators
KOC/KOL collaborations.
Report
What worked.
The team behind it
Xiao Wen's Xiaohongshu 小红书 team
Native-checked 小红书 notes, KOC/KOL and search for Chinese-speaking customers. Every piece of work is checked by Su Fei's QA team and approved by our founder before it reaches you.
FAQ
Quick answers
Is Xiaohongshu worth it for a Singapore business?
It can be if many of your customers are Chinese-speaking, or if tourists and expats look for businesses like yours. We check fit before you spend.
KOC or KOL?
KOCs (everyday creators) are cheaper and feel more genuine; KOLs reach more people. Most brands start with KOCs.
Do you write in Chinese?
Yes. Our notes are written and checked by native Simplified Chinese writers, not machine-translated.
Not sure where to start?
Send us your website. We'll tell you what's working, what's not, and what we'd fix first. Free, no hard sell.