Home / Services / Renovation and interior design firms

For renovation and ID firms

Let your projects do the selling.

A portfolio-led website, Google Ads for HDB, BTO and condo searches, Meta lead ads and 小红书 posts that show homeowners your real work.

Jayden filming a finished HDB renovation (AI image)
What is renovation marketing?Renovation marketing is showing homeowners your past projects and making it easy for them to ask for a quote. It joins a portfolio website, Google Ads for people searching by home type, Meta lead ads and inspiration content on Instagram and 小红书.

What's included

What you get.

01

Portfolio site

Projects sorted by HDB, BTO, resale, condo and landed.

02

Google Ads

Campaigns for searches by home type and style.

03

Meta lead ads

Quote forms that ask the right questions.

04

小红书 posts

Inspiration notes for Chinese-speaking homeowners.

05

Trust badges

HDB DRC listing and CaseTrust, if you hold them.

06

Lead follow-up

WhatsApp replies and a simple lead tracker.

How we work

Step by step, no black box.

Audit

Site, portfolio, ads and reviews.

Plan

Home types, styles and budget.

Shoot

Organise project photos and videos.

Launch

Search and lead ads with tracking.

Review

Monthly check on lead quality, not just count.

The team behind it

Jasmine's Paid Social team

Meta, TikTok and LinkedIn ads, from audiences to tracking to daily tweaks. Every piece of work is checked by Su Fei's QA team and approved by our founder before it reaches you.

Jasmine, AI team lead
JasmineHead of Paid Social
Aisha, AI staff
AishaMeta media buyer
Jun, AI staff
JunTikTok & LinkedIn ads
Ethan, AI staff
EthanPixels & measurement
Nora, AI staff
NoraAnalyst & intel

See the whole team →

FAQ

Quick answers

Should we mention HDB registration on our site?

If you renovate HDB flats, yes. HDB says contractors must be listed in its Directory of Renovation Contractors before they can renovate HDB flats, so showing your listing helps homeowners trust you.

Is CaseTrust worth showing?

If you're accredited, show it clearly. CASE says accredited renovation businesses use a standard contract, cap initial deposits at 20% and protect deposits, which homeowners care about. Only show the badge if you actually hold it.

Meta lead ads or Google Ads?

Both have a job. Google catches people already searching for a renovation firm, while Meta reaches homeowners who just got keys. We usually test both with a small budget first.

Can you promise a number of leads?

No. It depends on your budget, portfolio, pricing and how fast you reply. We'll report real numbers monthly and cut what doesn't work.

Not sure where to start?

Send us your website. We'll tell you what's working, what's not, and what we'd fix first. Free, no hard sell.

Chat with us