What's included
What you get.
Google Ads
Campaigns for subject, level and location searches.
Local SEO
Google profile and pages for each branch.
Trust pages
Teachers, class sizes, methods and schedules, all clear.
Trial lead form
Short form for the parent, not the child.
WhatsApp follow-up
Fast replies and reminders, with consent.
Term calendar
Pushes timed to school terms and exam seasons.
How we work
Step by step, no black box.
Audit
Site, Google profile and ads account.
Plan
Subjects, levels, branches and budget.
Build
Landing pages and lead forms.
Launch
Search ads with tracking set up.
Review
Monthly check on trials and cost per lead.
The team behind it
Marcus's SEM (Google & Microsoft Ads) team
Builds, watches and tunes your Google Ads every day, with tracking set up first. Every piece of work is checked by Su Fei's QA team and approved by our founder before it reaches you.
FAQ
Quick answers
Can we collect students' details on our forms?
Keep the form for the parent. PDPC's advisory guidelines on children's data say children under 13 need a parent or guardian's consent, so ask the parent for contact details and only the student info you need, like level and subject.
Should we run Google Ads or Meta ads?
Usually Google first, because parents searching for a tuition class nearby are ready to act. Meta can work for new programmes or holiday camps once the basics are in place.
When should we spend more on ads?
Most centres see more enquiries around term starts and before exams. We plan budget around your own enrolment pattern instead of guessing.
Can you promise a cost per lead?
No. It depends on your subjects, area, competition and how fast you reply. We'll show you the real numbers every month so you can decide.
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